Online and digital advertising market in CEE countries – gemiusAdMonitor
The most popular and effective display ads in CEE: Bulgaria, Croatia, Czech Rep., Hungary, Latvia, Lithuania, Poland, Romania, Serbia, Slovakia
About the report gemiusAdMonitor
gemius AdMonitor is a periodic report prepared by Gemius. The source of data is the gemius Direct Effect / Ad Ocean research, which is the leading online advertisement monitoring system in the CEE region. gemiusAdMonitor presents a ranking of most popular online ad formats and a wide range of indicators for display campaigns. The report also describes the advertising activity within chosen sectors of online market such as: finance, telecommunication and other.
What can be found in a standard gemius AdMonitor report?
– Most often used ad formats
– Average number of impressions per creative for given ad formats
– Average number of clicks per creative for given ad formats
– Average CTR for most often used ad formats
– Share of campaigns using specific ad formats
– Share of campaigns by sectors
– Share of ad impressions by sectors
– Share of ad clicks by sectors
– Average CTR for specific sectors
– Average number of ad impressions per campaign by specific sectors
– Average number of ad clicks per campaign by specific sectors
– Most often used ad formats by sectors
Digital and online advertising market in CEE report and pdf presentation for free download: